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The single best marketing tool you can utilize for your new business is a website. With software available today, you can even build your own website on a relatively small budget within just a few hours, without any professional training or tech experience. Joomla is a Content Management System (CMS) that many business owners use to build their websites, as it’s capable of creating just about any type of site or blog. Read on to learn how a website built with Joomla can help your new business grow and how to get started making your own Joomla site.
Joomla for Powerful Marketing
Any successful business owner will tell you, marketing is the key to growing your business. Marketing in today’s world is nearly synonymous with publishing a website. Consumers have proven over recent years that they prefer to find information about new business online, either through mobile searches, traditional desktop or laptop Internet searches, and even through voice-activated systems like Amazon Alexa and Google Home. With a Joomla-built website, you can publish your content on the web in a way that it can be found through any of these means of searching.
Don’t leave your business’ reputation and information solely in the hands of third-party websites like Yelp, which may not have your best interests in mind. Instead, build your own website that will rank highly in Google and other Search Engine Results Pages so that you can control what information customers and potential customers see about your services. This will also help to introduce potential clients who are searching for providers within your market who may not have otherwise heard of you.
The reason Joomla is a leading choice for business websites and online marketing campaigns is because it’s built using a professionally coded, open-source stack of PHP and web-friendly technologies. Joomla sites are reliable, secure, and have proven to rank highly in search engine results pages, as compared to sites built with proprietary one-click website builders and other fly-by-night systems.
Not only do Joomla sites look great, they have the full backing of a solid code base and hundreds of entire Joomla development companies and programmers behind them.
Cost Savings with Joomla
One of the most exciting things about Joomla is that it’s entirely free to use, even for commercial purposes. You can, of course, pay to upgrade your Joomla site with premium themes and extensions, but if you’re on a tight budget then you’ll only need to consider the cost of your domain name and your hosting.
Getting the right Joomla hosting is essential to making sure your site ranks well with Google and other search providers. Finding the right hosting package to fit your business’ needs is also important in staying within your budget and not overpaying for your online marketing strategies. Fortunately, most Joomla hosting providers are surprisingly affordable, with plans averaging about $5 to $30, depending on the type of web hosting you choose.
Many web hosts offer special packages and plans for the Joomla CMS, while others provide basic shared, cloud, or VPS hosting that can work well with the free Joomla software. If you’re able to find a Joomla hosting package within your budget, it will make getting your site off the ground that much easier, since Joomla-optimized hosting plans usually offer one-click installation and automated updates for the CMS.
New domain names generally run under $15 per year and sometimes Joomla-friendly web hosts will offer you a free domain name upon registration. Choosing a domain name for your Joomla website that reflects your businesses name or market is important, so that customers aren’t confused upon first visiting your site.
Making Sales with a Joomla Site
Another way in which a Joomla-built site can help your business grow is through online sales. There are dozens of popular shopping carts for the Joomla CMS that you can incorporate within your Joomla site. Some of the most popular of these applications include Eshop and JooCommerce, which are each packed with as many features as you’d find at any major online retailer.
These systems and others available through the official Joomla Extension Directory can also help with sales that aren’t related to tangible products. If you’re running a service-based business you can use these applications to collect payments from new and returning customers via credit and debit cards, PayPal, or another preferred payment processor.
Joomla Business Metrics and Analytics
Business owners know that data matters, and that while marketing and feedback are important, numbers tell the true story at the end of the quarter. Many business owners love Joomla for this reason alone, as there are hundreds of metrics applications and extensions available for the free CMS that can help you measure everything from website traffic to payments collected.
Tools like CoalaWeb Traffic and IP Mapping can help you figure out where your online visitors are coming from, both in terms of geographical region and which website they last visited. Both of these extensions are free and exclusive for Joomla website owners, and they rank among thousands of other options for measuring the metrics that matter most to your specific business.
Running a Joomla-built website can help your new business in several ways. Whether you simply need to establish a name for your company online, are looking to make sales through the Internet, or want a portal to collect payments for your services, Joomla is the way to go. You can even use the free Joomla system to measure traffic and other data that can help you decide where to place your marketing efforts and more efficiently realize your business goals.
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