By The digital marketing world is fast-paced, and keeping up with the latest trends and developments can be difficult for marketers. This is one of the reasons many people in the field are returning to school for a digital marketing degree. While numerous career options exist for graduates, it’s essential to understand the opportunities available to you after graduation.
What types of jobs can you have in marketing? What companies are most likely to hire you? The answers to these questions can help you decide which path is more advantageous. In short, you have to think beyond an online Master’s in Marketing. While attending a top school such as Emerson College is worthwhile because it provides the foundation for a successful marketing career, it is also important to consider your career beyond the classroom.
The value of a digital marketing degree
Digital marketing is a highly versatile field covering everything from social media marketing and email marketing to search engine optimization (SEO). This means that a degree in digital marketing applies to various industries. For example, you can work in fields as diverse as education, healthcare and finance. The choice is really up to you.
Why pursue a degree in digital marketing?
An education in digital marketing is an ideal fit for professionals who are interested in advancing in the marketing field. If you want to move into the c-suite eventually, few better ways exist than getting a degree. In short, it shows you are serious about advancement and have the knowledge and background to do it successfully.
What are the career options for graduates?
The career options for graduates of digital marketing programs vary once you finish your education. Some sectors where graduates are likely to find work include e-commerce, retail, media, technology and marketing agencies. You may be able to move from one industry to another. Digital marketing has many transferable skills, so a degree can make you an attractive candidate for many companies.
Jobs for digital marketing degree holders
Numerous job options are available for graduates with a background in digital marketing, and many of them are expected to grow in the coming years.
- Social media manager – A social media manager’s job is to create and manage a company’s social media strategy. This job often involves creating and scheduling social media posts, monitoring social media interactions and analyzing the data.
- SEO specialist – SEO specialists are responsible for increasing search engine traffic. They create and optimize pages, content, and links to improve a website’s ranking. SEO specialists may also be in charge of monitoring a website’s traffic and competitors.
- Content marketing manager – Content marketing managers oversee content strategy for blogs, e-books, videos, and other published content. You may also distribute the content across social media and other digital platforms.
- Inbound marketing manager – Inbound marketing managers oversee a company’s marketing strategy. This might entail creating content (including blogs and e-books), optimizing it, and promoting it across various digital platforms.
Thriving in digital marketing
The digital marketing world is constantly changing and evolving. If you’re someone who thrives on change and is willing to be flexible, digital marketing could well be the right field for you, and having the proper education and training is the key to success.
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