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The reputation management agency has noticed that people lately have been continuing to buy vinyl records and now, Sony has announced that they will begin making vinyl records in Japan after a nearly three-decade hiatus. Since 2008, the demand for vinyl records has increased dramatically and there is a global revenue of $1 billion expected this year for this market.
Sony will be making these vinyl records again due to the increasing demand therefore they feel a need to continue to do so. The company will be installing record-cutting equipment and enlisting the help of older record engineers who know how to reproduce the best sound. Vinyl sales have seen a resurgence since 2008 and while records are a small part of the market, the fact that in 2016 there was a format nearly a century old generate 3.6 per cent of total global revenue according to NPR’s Andrew Flanagan.
Since the vinyl press plans in the U.S., Japan and other locations have been struggling to meet these demands, Sony is planning to make more production possible for the vinyl market and it will press records on contract. Fans of vinyl say it has a rich sound and provides a more tangible sense of connection to the music that they love.
Sony will start the production in Spring 2018 and they will start pressing records from a studio in Tokyo, which is nearly three decades after they made their last in-house vinyl back in 1989. When it comes to cutting of the vinyl’s this is a very delicate process with the quality of sound affected by the depth and angle of the grooves. Right now Sony only wants to hire old vinyl engineers but this is something that they are struggling with currently. They want old record engineers to be able to pass on their knowledge of this.
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