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As per Alex Papaconstantinou, the founder of UK coupon site Wikigains, British consumers really appreciate a good deal. A study confirms this further and shows that more than 90% of the Internet users said coupons and discounts played a major role in influencing their online purchase decision.
How Digital Deals Are a Priority to Online Shoppers This Season
The study confirms that modern consumers, regardless of age, prefer buying online and most of them use smartphones to make purchases. Vouchers offer them a quick and easy way to save money on the total order. It comes as no surprise that the majority of the buyers that prefer shopping online and using mobile coupons belong to the younger age group.
Another study revealed that eight in ten buyers prefer using a promo code to save money when buying online. That comprises nearly a third of the population that does online shopping.
Have Consumers Switched From Paper to Digital Deals?
Old habits die hard and this is particularly the case with coupons. Despite the rise in discount apps and mobile discount codes, a large part of the adult population continues to rely on print and paper coupons. For years, the consumers have remained divided on this.
While some people find it convenient to use mobile coupons and online discounts, others find comfort in using the familiar weekly print coupons available in one place. However, Wikigains reveals that there might be a huge shift in the use of vouchers this festive season.
The mobile coupons will be the main driver of online shopping and lead the use of digital coupons in the next few years. Alex Papaconstantinou believes that more people may adopt this method of saving money on their online purchases.
Voucher marketers expect the use of mobile coupons to increase exponentially this festive reason with more buyers using their smartphones to search for deals and discounts. This is partially due to the convenience of using mobile coupons because it is easier to find deals on the Internet than searching for the weekly offers on newspapers and magazines.
Wikigains Expects To See A Huge Shift To Mobile Couponing This Season
With smartphones and Internet connection easily available, buyers can look for discounts, coupons, and promotional offers anytime, anywhere, even while on the move. Retailers can also derive a lot of benefit from the use of mobile coupons as it helps them study and track consumer behavior.
According to Wikigains, as more retailers start offering mobile apps to help shoppers save money and time, the old methods of finding deals and discounts will be a thing of the past!
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