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Here are most creative company profile examples, to ensure you’re able to create a corporate profile that will attract and engage the right audience.
Did you know that a well-crafted company profile can either make or break a potential customer’s opinion of your business? This is because company profiles are a vital component of your business’s brand, but they often go overlooked.
Are you ready to create an attractive and enticing company profile that can get your target audience excited to work with you? Keep reading for our top three examples to get you started!
- Starbucks
Although you want your profile to help your company stand out, there’s a fine line between coming across as genuine versus pompous and unrelatable. Pay attention to the way Starbucks uses a conversational tone and simple, succinct sentences in order to get their message across. They also include necessary items such as:
- Story
- Branding
- Mission
- Products
- Atmosphere
If you weren’t familiar with this hugely successful company before, they made sure that all you needed to know was incorporated in this single web page!
- Bloomberg
Bloomberg stands out because they use both video and text in order to convey their company’s background. They open with a single, bold statement about their company and continue with relevant statistics that they know their target audience will care about.
You’ll notice that unlike Starbucks, Bloomberg cuts down on the language and instead uses numbers to illustrate their value. This is because they know that for their particular audience, numbers speak louder than words.
Before you even begin writing your company profile, make sure you know your target audience!
- Nike
What do you think of when you hear or see the word, Nike?
Most likely, visions of fitness come to mind, and Nike capitalizes on this brand awareness by making their company profile fit this vision. Even better, Nike uses both photos and videos to show people of all ages and ethnicities enjoying fitness and sports.
Because their brand is so well-known, Nike instead chooses to focus on the people. They talk about their global community impact and sustainable business program.
Nike is a good reminder that your company profile should speak directly to your target audience. If you have a large business, it’s important to remind customers that you don’t just consider them a number.
- Diehl Group Architects
Last but not least, you shouldn’t forget about the design of your company profile. Diehl Group Architects utilizes a slick and modern-looking web page that incorporates the branding of the rest of their site. Users can easily navigate to the topics that they care about through clickable boxes with simple graphics that illustrate what those topics are.
Remember that your paycheck stub maker should be just as easy to navigate as your company profile.
A Creative Company Profile for Your Audience
As you can see, the majority of these company profiles are completely different from one another. Although they hit on common themes such as the company’s mission and background, they communicate this in different ways.
If you want to create a successful company profile, be sure you’re very familiar with your target audience so you can communicate with them effectively!
Keep reading our blog for more tips and tricks on how to create an engaging website for your business.
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