Make A Unique Trademark To Secure Your Intellectual Property

A trademark is a sign or name that identifies services from a certain source. It provides exclusivity to the customer and allows them to use it as a mark of identification of its products and services. When a company claims a trademark, they can use the “TM” (trademark) or “SM” (service mark). Securing of one’s property is vital in the field of business and proclamation of these rights is portrayed through trademarks. These rights are exercised by consumers with the help of intellectual property office of New Zealand.

The benefits of New Zealand trademark search are as follows:

1. The exclusive right to exercise the trademark throughout the country to promote all the services provided by the company.
2. Permission to use the ‘registered’ logo beside the brand name along with the trademark.
3. Protected legally from plagiarism of your brand name, design or logo.
4. A distinct trademark will help distinguish your business.
5. With increasing popularity of your trademark, the business will experience growth.
6. Trademark reselling is legal and thus your trademark can be handed over to others by abiding by the law.

New Zealand trademark search provides the following service:

General search can be performed to identify any trademark registered in New Zealand using the information input by the consumer.

Results of the search:

1. If only one case is identified by the program, the relevant case connected with the concerned case will be displayed.
2. If more than one case is identified, a list will be provided where the customer can select the required cases from which information is required.

Commands for using the search screen:

• Search by case number: If the case number is known, it can be entered into the trade mark number field. A single search can unfold national and international registration numbers. Multiple cases can be separated using comma like: 12546, 285946, and 9676348.
• Search by case title: The title field can be used to identify known case titles by inputting them in the “title” search bar. It is not case sensitive and various wildcards and characters are allowed. Until a “” is used, all punctuation characters are considered as a single space. If a search returns “no matches found”, then no registered trademarks are available with the known case numbers or titles.

Before applying for a new trademark for your business, you should always make sure that the one you might claim should not be previously owned by some other company. A trademark search helps this cause as well.