Gold and diamond jewelry shoppers guide for online buying:

You might have heard of the trend picking for online gold purchase. There were times when people have to debate over and over again that not everything could be sold online and especially not gold because of the value associated with it. With the touch and feel nothing could be gold was the perception but all those have been changed and now people have started to shop in large quantities online. If something is not available offline then people convince themselves that it will be there online. Such is the power of e-commerce which will be the biggest channel in a few years. With large Internet penetration from tier 3 cities, the industry is said to grow tremendously.

These are the steps you need to keep in your mind while you shop for gold and diamond ring for women or any jewelry online:

1. The authenticity of the seller is the key and you need to find seller a who are original and have a unit in India. It would be a bad decision to shop from Chinese players who operated from Beijing just because he is giving products at a very low cost. So the retailer’s credentials should be valid and convincing enough for you to shop from his or her site. All the information is available online and you can also opinions and reviews from people who have already made a purchase from these shops.
2. The online marketplace has a reputation for diamond rings for women. They give you a variety of options at a very nominal price compared to brick and mortar shops. Now the question is how are they able to give you a costly product at a considerably less price. Check for the purity of the diamond and gold jewelry sold.
3. Certificates and signs of hallmark. As people have started to talk about hallmark and what it actually means, most of the advertisers have come up with ads which shows the customers their quality of gold. There are few retailers who have their own quality assurance certificates which are of international accreditation. However, a hallmark by BIS is a mandatory one.
4. Go for quality and not for the price. You might think that you are getting gold jewelry at a cheap price but what if the quality of gold is also cheap. Gold jewelry is any form like a gold locket, gold pendant etc. are an asset. Assets appreciate in value but if the quality is low it depreciates like machinery. Hence it becomes important to buy quality gold.
5. Keep your bill safe. It is very important to keep your documents to purchase safe as it involves a lot of factors which you might not know. It estimates the value of your purchase, which is the price of gold jewelry at the time of order and it also brings in the other charges like wastage, making and so on. This will help you evaluate your jewelry at the time of liquidation. If you want to keep it in the bank, it is necessary for you to produce your proof of purchase.