Best Uses for Transcription Services

Transcription services are often overlooked by most companies or organisations. It’s not seen as a core business function, and if you aren’t familiar with the advantages that these services bring with them, it can be difficult to work out why it would be beneficial to your business needs.

Here are some of the ways a professional transcription service can help to add value to your organisation.

Getting the Details Right from your Meetings

Holding company meetings is extremely important, so why leave minute taking to junior members of staff? Recording the meeting and sending the audio files to a professional transcriber means that your minutes will be a complete and accurate representation of the meeting. Transcribers are trained to research any lingo or industry specific jargon they might come across in order to produce the best transcription possible.

Transcribing HR Meeting and Grievance Proceedings

Grievance or disciplinary proceedings are never nice experiences. With both sides protecting their best interests and wanting to get the best outcome possible; ensuring that the meetings are being accurately recorded can be vital. Verbatim transcription will catch every utterance and pause to convey the tone and the intent of the words, rather than just supplying text without any context behind it. By using a professional transcription service instead of someone in-house to transcribe the proceeding, it will be impartial.

Market Research and Focus Groups

Launching new products and services is an exciting time for any business; but it is an expensive process. Which is why so much is spent on market research and focus groups to perfect the products prior to launch. Without professional transcriptions of these important focus groups and market research, details could be missed, fatal flaws could creep in and kill off your new venture before it’s even started.

Transcribing Speeches at Conferences

A conference is possibly the biggest marketing investment of the year. With all the main people in your organisation, and some additional invited guests, making important speeches – having the proceedings transcribed is a great advantage. Using a transcription service for your conference adds a great deal of value by ensuring that every word is recorded and written down correctly.

Whilst major industries such as healthcare, science and technology, education and marketing utilise transcription services in obvious ways, the practical everyday use cases for smaller businesses are not always as clear. Here are some of the most common ways in which today’s businesses are making use of transcription:

• Phone calls: if you are recording phone calls for training purposes, then you will also want them to be transcribed.
• Technical support: documenting technical and customer support processes is crucial for understanding the problems your customers have been experiencing and how good you are at solving them.
• Disciplinary meetings: transcribing disciplinary meetings is crucial from a legal perspective.
• Video transcription: important for accessibility, video SEO and turning your footage into written content for maximum ROI.

Your list of transcription needs can vary dramatically, depending on the nature of the business and how you like to run things. In today’s age of technology and content creation, the amount of content that the average business needs to transcribe is increasing steadily.