All about Mobile Billboards.

Mobile advertising helps to put your message across to wherever your customers are. The advertising brand gets the freedom to choose where and when the message goes and for how long. Mobile Billboards help in delivering powerful messages to the prospects, wherever and whenever they’re needed. If you do the right placement, you can reap the benefit of a large and consistent audience, who will see your message on a recurring basis. This will assist you not only to promote your product or service but also build brand recognition.

Unlike the traditional means of advertisement such as TV and radio, which needs viewer’s intervention, mobile advertising is more cost effective and efficient as it makes the viewers sit up and take notice. Today’s consumers are more resistant to most forms of advertising, but mobile billboards are a visual treat and work on the sub-conscious minds of the public.

Advantages of using Mobile Billboards:

Mobile advertising campaigns are an effective means to let your message stand out amongst the many different advertising mediums. It comes with very many direct benefits such as:

• Create a long-lasting, visual impact of your brand in the consumer’s mind.
• Local, high impact advertising that works on the target audience.
• Reach a large audience efficiently.
• Cost effective when compared to other forms of advertising media.
• Targets specific consumers, areas and markets you wish to reach.
• Creates brand awareness.
• Ensures that it delivers your message to the right place.
• Motivate target audience to make buying decisions.
• Ensures a clutter-free advertising space so that your ads are not surrounded by competitors.
• Ensures enough attention as your ads cannot be “tuned out” by viewers.
• Can be re-used at a later date and thereby saving additional costs.

Advocacy of Mobile Billboards:

As per Outdoor Advertising Association of America, mobile billboards are viewed by at least 95% of the people who drive past them. This makes them the perfect advertising platform to reach out to people while they are on-the-go.”

Another research implied that truck and trailer billboard advertisements achieve up to 97% retention rate and up to 68% of viewers make purchase decisions while in their car.

A research conducted by The Outdoor Advertising Magazine indicated that 96% of participants who were surveyed believed that mobile advertising was more effective than the traditional means of outdoor advertising such as sandwich boards and bus stop advertisements.

The Outdoor Media Association of Australia Research Report says that mobile advertising is an effective media which cuts through the clutter and targets customers directly.