By 
Among the world’s timeless clichés is the great advice that there’s no second chance to make a first impression. Nowhere is that one more true than in the hospitality industry. The most successful restaurateurs well understand the importance of professional uniforms for making a positive impact on customers’ perception of operational quality. With fresh, clean, sharp restaurant uniforms and good grooming standards for hair, skin and fingernails, a restaurant gains an immediate and large measure of customer confidence. But, there are other significant business reasons to use professionally maintained uniforms.
Excellent Branding Tool
Every aspect of your restaurant should reflect your brand. Not just your great food and signage, but also your décor, menus, and your employees’ attire should all well represent your brand. So, staff uniforms do double duty as practical tools both for employee andbrand identity. Uniforms are an important means of showing customers the kind of place your restaurant is.
Your staff are conducting live branding for your business. Your restaurant may be casual, with cutting-edge slogans on your tee shirts, or it may be an upscale establishment with servers wearing ties. Whatever your style, your team’s uniforms are doing an enormous amount of the work of building your brand.
Achieve a Professional Environment
All of your employees come through the doors of your restaurant each day from their various lifestyles and personal backgrounds, but when they put one the uniform that represents your business, they all immediately become part of a team. They recognize themselves as team members, and see their coworkers as teammates. Together, they become the creators of a professional hospitality business environment, going forward in the right frame of mind to do a quality job.
Easy Employee Identification
When a customer needs something, it is difficult (or virtually impossible in some instances) to reach out for attention from an employee if everyone is dressed differently. It is the worst case scenario, if a customer ends up asking another diner for a beverage refill! Having staff wearing restaurant uniforms makes it very easy for your customers to identify every employee at a glance.
Inspire Customer Confidence
Your restaurant’s food and service may be excellent, however, for many diners, the server’s appearance makes a major difference in how they perceive their customer experience. To put it plainly, uniforms project a strong image of reliability and trustworthiness. A professional uniform tells customers that they can count on the employee to do the job properly. It says that the server is someone fully committed to the role that is so important to the customer during his/her time in your restaurant.
Instill Professional Pride In Staff Members
When your team’s restaurant uniforms fit well and look sharp, employees naturally feel much more pride in their professional roles. Wearing a great-looking uniform reflects how the business thinks of the employees and their part in the success of the business. Sending the staff out in poorly-fitting or embarrassing uniforms naturally makes them feel less pride in their jobs. No one feels good when wearing clothing that makes them look bad. Having quality uniforms allows employees to recognize themselves as what they are— important representatives of the business. And, that self-image will be conveyed in the team’s performance.
Prudential Overall Supply
Prudential is a uniform and textile laundry service. We provide employee uniforms to our industrial, hospitality, medical, and municipal services clients. Prudential Overall Supply has been serving our clients with our industry’s highest quality solutions in uniform and textile sales and leasing programs, since 1932. For more information on the best restaurant uniforms and textile products, and reliable, high-quality laundry services at a fair price, contact Prudential (800) 767-5536.
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