By When it comes to TLDs (top-level domains that make up the second half of the domain), people used to have limited choices earlier. But today, with the launch of plentiful TLDs by ICANN, there is a myriad of different choices like .club, .dev, .name, .shop and the list is endless.
Nonetheless, is it really worth it to choose these extensions over a .com domain, irrespective of how creative these TLDs may seem to be?
Though it might save you money in the short term, there are a number of reasons why you should prefer buying your domain name with a popular TLD like .com. Even if you are currently planning to market your brand under a different extension, buy a .com domain for your business name and keep it safe.
We’ve listed below a few remarkable reasons why should prefer choosing a .com domain:
Indicates that you’re a well-established brand
A .com domain reflects credibility and indicates that your website is well-established and renowned. Irrespective of your business size, Dotcom is seen as a legitimate extension as compared to other extensions in the market. And it is familiar to many people across the world. Its familiarity can mean the difference between a user visiting a website and not.
Moreover, as a .com extension is priced higher than many other extensions, people assume (at some level) that a business choosing a .com domain had some success financially. Therefore, a .com domain can become an indicator of credibility for your website.
It has no specific rules attached
.Com domain has no prerequisites or specific rules tied to it. While this is valid for many TLDs, including ccTLDs (country code top-level domains) and gTLDs (generic top-level domains), some TLDs do come with strings attached. For example, if you want to register a .ca or .us domain, you’ll have to actually live in Canada or the United States. Many other domain extensions have a different set of Acceptable Use Policy agreements that you’ll have to abide by. These can include content limitations or restrictions. Therefore, always go through the desired rules (if any) before making any decision around it.
Many people assume that a domain ends with .com
Because of the significant market share of .com, especifically with major corporations, most internet users are accustomed to assuming that every company’s website is their brand name followed by .com. For example, Apple.com, Amazon.com, Microsoft.com, and Google.com.
In fact, according to a list of Fortune 500 companies, 491 of them use a .com domain.
Sometimes search engines can favor the .com domain over others
Though this is not always true, there are traces of search engines like Google ranking non-country-specific domains higher in universal search results as compared to other specific country code domains. Perhaps, they are assumed to be specific to certain regions.
Provides you with worldwide access
Most business owners aim to make their products known worldwide. And this can be possible with a .com domain name.
If you register your website for a ccTLD domain, like .fr (France) or .au (Australia), you will attract a majority of your traffic from that particular country. Therefore, to build brand recognition across the world, it is advisable to choose a .com domain name.
Conclusion
To sum up, a well-known and reputed domain name with a popular TLD always provides you with the advantages of owning it. You can explore the cheap domain and hosting plans from a reputable provider like Bigrock. They offer a range of features at a reasonably affordable price.
So, if you are thinking of building a website, prefer registering a .com domain name (if available), it has a higher chance of fulfilling all your business requirements.
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