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From signing a document to writing a story, from jotting down a number to signing an autograph, the one thing you need absolutely is a pen. A pen you use at that moment will inevitably reach your pocket and remains close to your heart and stays there. This is why most companies prefer to give advertising pens as promotional giveaways.
Why use advertising pens for promotion?
- Goodwill ambassadors
Yes. Your advertising pens are your goodwill ambassadors. When you gift them to customers, they hardly refuse. This is because a pen is considered to be a “useful and thoughtful gift”. So it emanates goodwill.
- Useful product
A pen is an item of high utility value. No matter how many pens you have, you do not refuse another one. This is because pens get lost, borrowed, misplaced or simply dry up. So there is always a need for that “good pen”. So make sure your promotional pens are of durable quality and creative finish.
- Long shelf life
An attractive pen is always close to the heart. Yes, it is always in the pocket of the user or at his desk. The more attractive and robust the pen, the more zealously it is preserved. So make sure to design your advertising pens innovatively from a creative print specialist.
- Wide reach
A pen in your pocket is often lent to someone when they ask. Thus its journey moves on from person to person spanning a great geographical reach. This is exactly why you should use pens for promotion.
- Better recall
Since you use a pen often, you are familiar with its look, touch and feel. So it is no surprise that you will remember the company branding on the pen too. If you are searching for it, you are bound to ask for it by its branding name- “have you seen my **** pen?”.
An ASI study revealed that 54% of its respondents recalled owning a promotional pen. Promotional pens have high recall value.
- Great impact
Receiving a pen pleases people to no end. People think they are considered important if they receive a pen. This is why of all the promotional products, advertising pens work best.
- Any audience
Big or small, corporate or domestic, the pen works well for any audience. This is why pens are distributed as giveaways in birthday parties, school meetings, company seminars, trade fairs and exhibitions.
- Best for bulk
When promotional products need to be procured in bulk, the ideal choice is the pen. Advertising pens can be designed and printed in no time and are hence best for bulk circulation at meetings, exhibitions, trade fairs and events.
- Economical
For procuring in bulk, the cost counts. With advertising pens, cost does not count as they are very economical and can be mass-produced at marginal rates.
- Professional
Like business cards, your company pen is the mirror of your company standing. So design and print it professionally with utmost care.
Advertising pens are not only affordable and attractive promotional products but your marketing assets. So procure them from an expert promotional gift provider with considerable experience.
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